Overview

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Spin Off 2024 is South Australia’s most beloved mid-year music festival, renowned for its eclectic lineup of international sensations and Aussie homegrown heroes. For its 7th edition, the festival introduced the Sound Archive stage, featuring heavy-weight electronic acts, alongside the main stage performances. Our mission was to capture high-quality video and photo content that would be utilised for marketing, promotional materials, and archival purposes, encapsulating the essence of the festival.

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Objectives

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• Capture the Festival Experience: Highlight the journey of attendees from arrival to their full immersion in the festival activities.

• Showcase Diverse Offerings: Document the variety of experiences available, including live performances, market stalls, food vendors, rides, and the unique Sound Archive stage.

• Produce Engaging Content: Generate compelling visual content for social media platforms, promotional campaigns, and future marketing efforts.

• Create a Memorable Aftermovie: Develop an aftermovie that tells the story of Spin Off 2024, from the excitement of the opening moments to the climactic finale.

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Execution

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Video and Photo Coverage

Our team executed a comprehensive coverage plan, focusing on the following key areas:

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1. Punter Journey:

• Documented attendees arriving at the venue, walking through the festival gates, getting their tickets scanned, and receiving their wristbands.

• Captured the anticipation and excitement as festival-goers prepared to immerse themselves in Spin Off 2024.

2. Festival Experience:

• Showcased people enjoying opening artists, exploring market stalls, enjoying rides and amusements, and savouring food and beverages.

• Highlighted the diversity of experiences and the overall joy of attendees.

3. Sound Archive Stage:

• Focused on the techno-infused stage, capturing DJs in action, the vibrant crowd, and the dynamic light and sound production.

• Emphasised the unique vibe and excitement of the Sound Archive stage.

4. Feature Acts:

• Featured highlights from notable artists such as Girl in Red, G-Flip, Baby Gravy, and Peach PRC.

• Included a time-lapse sequence from day to night, showcasing the changing ambiance, lighting, and production effects.

5. Finale:

• Captured the headline acts like Conan Gray and Girl in Red, emphasising their stage presence and crowd engagement.

• Documented the night-time festival experience, including illuminated rides and amusements, with creative low shutter video effects.

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Deliverables

• Afternoon and Evening Highlight Reels: Produced concise highlight reels to be shared on social media, capturing the day’s key moments.

• Festival Wrap: Developed a comprehensive festival wrap video, featuring the best of artists, music fans, and the overall festival journey.

• Photography: Delivered a curated selection of high-quality photos, showcasing live performances, crowd interactions, and the festival’s vibrant atmosphere.

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Results

Increased Engagement: The video and photo content significantly boosted engagement on Spin Off’s social media platforms, with highlight reels and the festival wrap video receiving thousands of views and shares.

Enhanced Marketing Assets: The high-quality visual content provided valuable assets for future marketing campaigns, promotional materials, and archival purposes.

Memorable Aftermovie: The aftermovie successfully encapsulated the essence of Spin Off 2024, creating a lasting impression and generating excitement for future editions of the festival.

Positive Feedback: Both attendees and the festival organisers praised the comprehensive coverage and the ability to capture the vibrant, inclusive spirit of Spin Off 2024.

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This project not only documented the event but also contributed to the festival’s brand by delivering visually engaging content that resonated with the audience and highlighted the unique features of Spin Off 2024.