Ministry of Sound Classical is a large-scale celebration of iconic dance music classics, performed by a full-piece orchestra and headlined by DJ Groove Terminator with guest vocalists. One Eighty in collaboration with Wolf Road, were engaged by TMRW Music to capture high-quality video content for marketing, promotional materials, and archival purposes, encapsulating the event’s grand scale and atmosphere.

‍

Objectives

‍

• Capture the Event Experience: Document the audience’s journey from arrival to full immersion in the performance.
• Showcase Key Elements: Highlight the DJ, conductor, orchestra, vocalists, and audience engagement.
• Produce Engaging Content: Generate compelling video assets for social media, promotional campaigns, and future marketing efforts.
• Create a Full-Length Recording: Deliver a high-quality, broadcast-style recording of the entire performance for long-term use.
• ‍

Execution

‍

Our team executed a multi-camera production strategy, ensuring comprehensive coverage of the performance:

1. Audience & Atmosphere
   • Documented attendees arriving, engaging with the show, and experiencing the nostalgic energy of the performance.
   • Captured hands-in-the-air moments and the emotional connection among festival-goers.
2. Orchestra & Performance
   • Focused on the 28-piece orchestra, conductor Vanessa’s dynamic energy, and the seamless integration of dance music elements.
   • Captured live instrumentation, with close-ups on percussion, strings, brass, and wind sections.
3. DJ & Vocalists
   • Showcased DJ Groove Terminator’s role in blending orchestral elements with dance beats.
   • Featured key performances from vocalists, highlighting their stage presence and audience interaction.
4. Technical Execution
   • Utilized multiple roaming cameras, fixed cameras, and a drone operator for dynamic coverage.
   • Ensured consistent visual quality with Sony FX3 cameras shooting in 4K 25p Log Format.
   • Integrated real-time and slow-motion shots to enhance cinematic storytelling.
   • ‍

Deliverables

• 6 x Full Song Edits: Multi-angle edits of key tracks for future marketing.
• 1 x Full-Length Broadcast Edit: A professionally recorded full set, including the intermission.
• 1 x 60-Second Aftermovie: A high-energy recap capturing the performance and audience experience.
• 1 x 30-Second Cutdown: A condensed version optimized for social media.
• Raw Event Footage: Full archival content for future promotional use.
• ‍

Results

• Increased Engagement: The video content significantly boosted interaction on Ministry of Sound Classical’s social channels.
• Enhanced Marketing Assets: High-quality footage provided valuable promotional material for future events.
• Memorable Aftermovie: The recap video encapsulated the energy and excitement of the performance.
• Positive Feedback: Both attendees and the client praised the comprehensive event coverage.
• ‍

One Eighty successfully delivered a visually stunning representation of Ministry of Sound Classical, reinforcing the brand’s identity and setting a high standard for future event marketing.